RM Refrigeration partnered with me to create a brand identity for the newly launched HVAC/R company that specialized in commercial refrigeration, heating, air conditioning, and mechanical. They wanted a brand that was professional and easily recognizable for the industry work. We selected blues and red for the main colors to signify heating and cooling. We used a darker tone as the background, thinking through the idea of uniforms and how the logo would look placed on uniforms that are often in dirty locations. The main logo is inspired by the founder’s love of nature, taking inspiration from National Parks and we stayed with that for simple iconography. 

For imagery, we are using images of mechanical systems, fans, and action images of employees completing work. We used a gradient to tone all images with the blue and red to keep the look consistent. We had a brand photo session during an install on a rooftop to gather action photography and employee headshots.